What’s the Value of Being a Socially Responsible Company?
” Social responsibility” has become a business buzzword recently as more and more companies realize the advantages of supporting the communities and causes that align with the values of their employees and customers. However, social responsibility isn’t just for massive corporations. Businesses of all sizes can benefit from the power of social responsibility to transform lives, improve communities, and enhance their organization’s overall success.
What is social responsibility?
Corporate social responsibility refers to the concept that companies have a responsibility to not only create value for stakeholders; they should also strive to make a difference for its people, the communities they operate within, and the world at large.
Social responsibility can come in many forms. For some companies, social responsibility may mean donating a portion of profits to local non-profit organizations or humanitarian causes. It can also come in the form of supporting specific projects or movements that empower individuals or entire communities through strategic business partnerships or volunteer participation. Social responsibility efforts can take place on a global or national scale, all the way down to the local level. While social responsibility has always been important, in recent years, more and more customers and employees expect giving back and making a difference to be ingrained in a company’s culture.
Is it time for your business to focus on social responsibility? Read on for three smart reasons to start a social responsibility program “” and learn how Ohio Valley Goodwill’s Industrial Services Division can help!
#1: Boost employee morale and productivity
Implementing a social responsibility program that resonates with your employees’ interests and values is a positive way to increase their workplace satisfaction. This can lead to increased productivity, and, as a result, greater profitability for the company as a whole.
Social responsibility also demonstrates to employees that the organization truly cares about people, which can help with talent attraction and retention. For this reason, many companies discovered the benefits of providing volunteering and fundraising opportunities for employees, so they can directly contribute to the company’s social responsibility efforts. One place to start is by taking a survey of your employees to understand which causes, projects, or programs they’d most like to support.
#2: Improve brand perception and loyalty
Social responsibility is also a powerful way to enhance your brand’s public image and make a positive impression on customers. According to a 2017 survey, more than 60% of Americans hope businesses will drive social and environmental change “” and nearly 90% of consumers said they would purchase a product because a company supported an issue they care about.
When you take steps to build a strong, loyal customer, it can make all the difference in the long-term success of your business! Think carefully about starting a social responsibility program, because today’s customers want to support brands and businesses that strive to make a positive impact, not just make a profit.
#3: Stand out from the competition
Demonstrating that your company supports social responsibility is a simple, yet effective, way to stand out in today’s crowded and competitive business world “” while doing some good at the same time. Make it clear to customers, employees, and others that your business is committed to a social responsibility program through in-person signage, social media, emails, and other communications. When you put social responsibility at the forefront, you’ll help to raise awareness for important causes while keeping your business top of mind.
How Goodwill Can Help Your Business Make a Difference
At the end of the day, being a socially responsible business helps to engage employees, build customer loyalty, and improve a company’s overall productivity and profitability. Doing good is good for business “” and Ohio Valley Goodwill can help your company make a difference through business outsourcing in Cincinnati!
Our Industrial Services Division helps businesses of all sizes in Cincinnati, Northern Kentucky, and Southeast Indiana enhance processes while lowering overhead costs and creating a meaningful social impact.
Ohio Valley Goodwill’s quality business outsourcing in Cincinnati includes kitting services, assembly services, packaging services, fulfillment services, janitorial services, and more. Our Industrial Services Division gives your business access to an entire pool of skilled workers ready to take on projects of any size and scope. Whether you’re looking for seasonal contract labor in Cincinnati or a longer-term solution, we have flexible, cost-effective options to fit your needs.
Best of all, partnering with Ohio Valley Goodwill’s Industrial Services Division is a socially responsible choice that benefits your business and others in our communities. That’s because your business partnership directly supports meaningful employment opportunities for individuals with disabilities, helping to embrace every person’s fullest potential!
Get started with Ohio Valley Goodwill’s Industrial Services Today!
Find out how partnering with Ohio Valley Goodwill can help your business save time and money while helping people in need across Greater Cincinnati. Contact us today!
