Use Your Business to Make a Difference
Getting involved with a non-profit organization is one of the best things you can do for your business. Not only does it feel good to give back, but it also creates a positive, visible reputation for your business, giving you a leg-up over the competition. Research has also revealed that companies that support non-profits have a ripple effect on other businesses in the community, leading to even more good deeds.
Wondering how your business can make a lasting difference? Here are a few ideas:
Donate your competencies
Every business has skills it can offer free to non-profits and charities. Non-profits often need help with marketing, IT, HR, and business strategy and processes. Does your business provide creative services? Help a non-profit promote their next fundraiser. Is your company a master of lean manufacturing? Mentor a charitable organization on how to run more efficiently. Make a list of the technical, artistic, organizational, and communication skills your company can share. Then, pay it forward!
Donate your product
You can partner with a local non-profit by sponsoring an event to bring people together and raise money and awareness. No budget for prizes, raffles or giveaways? Think about what your company makes or uses in its supply chain that could make interesting prizes.
A cosmetics manufacturer can give gift baskets of women’s and men’s toiletries. The best car wash in town donates a year’s worth of free premium wash upgrades. You might enlist other local businesses to collaborate on the event and donate prizes along with you. With some creativity, your business can make a difference without breaking the bank.
Donate your time
Instilling a culture of volunteerism within your organization starts at the top. Dedicate certain days for company leaders and employees to take part in group charity activities. Some businesses even give extra days of personal time off for employees to devote to community service projects.
Volunteering as a team creates deeper relationships among staff and company leadership. These activities produce better communication and a more collaborative work ethic at your place of business.
Become a part of their mission
Social responsibility is becoming more and more a factor in business success. A recent survey found that nearly nine out of 10 consumers will be more loyal to companies that have a mission and support a meaningful cause.
At Ohio Valley Goodwill, our non-profit mission strengthens the greater Cincinnati area by helping people obtain skills training and meaningful work. Goodwill gives people in need a hand up, not just a handout.
Our Industrial Services Division provides local companies with a unique way to support the Goodwill mission and improve their business at the same time. We’re proud to offer assembly and kitting, fulfillment, and packaging services through our innovative B2B outsourcing services.
Outsourcing with Goodwill not only furthers our mission, but it’s also a smart business move. Some of the top brands in the regions have cut costs and become more efficient with outsourcing from Goodwill.
Help your business become more successful and make a lasting difference in our community. Check us out today for a free quote and a tour of our facilities.
