As a small business owner and successful entrepreneur, you’ve proven your ability to create and produce a product that sells. Now, you have a new product idea, and this one could be the next big thing! What’s your best course of action for determining if this idea ” has legs”?
One option is to use your internal resources to validate the idea via prototyping or constructing an MVP (minimal viable product). Before you take that route, though, consider the high cost of diverting core business focus on what is, mostly, an assumption of future success. Can your small business afford to lose that valuable time?
For your next bright idea, local outsourcing can be your best bet
Outsourcing your testing will not only protect your cash flow, but it’s also likely to produce a better outcome. Instead of having just a few internal resources to spare, with outsourcing, you have an expanded team that is highly motivated to help you be successful.
With this team of skilled local labor augmenting your in-house staff, product testing can be completed more rapidly so you know sooner if your idea is a winner. In this competitive market, with hundreds of new products introduced every day, faster is nearly always better! Partnering with a local outsourcing company is a great way to stay ahead of the competition.
‘It takes a village’ to build a good MVP (or prototype)
Just as more focus will move things along faster, additional insights and ideas from other experienced people are bound to produce a better product. This outside-in thinking at an early phase of your testing expands your horizons.
Having insight from outside partners opens the door to a potentially more commercially viable product down the road. Moreover, if you’re working with an experienced local outsourcing company, they will introduce best practices into the testing process, which increases the likelihood of a successful product launch.
You can avoid pitfalls
Here’s a sobering thought: there are far more poor product ideas than there are successful ones! Put another way, there is a smaller pool of ideas that turn into products consumers will buy. Even seemingly good ideas can fail, leaving one scratching one’s head and wondering, ” what happened?”
One answer might be that it’s difficult for creators to be objective enough to see the potential flaws in their ideas. The best way to get around this common issue is to surround yourself with objective observers. Your local outsourcing partners can help you gain a new perspective of your product vision. They can spot weak spots in your designs and offer suggestions so, in the end, you will have a stronger, more marketable product.
Stack the deck in your favor with local outsourcing
Working with outsourcing partners to test your next great idea can help you move faster and produce a stronger market offering. And, it can be more cost-effective and better for the business in the long run.
Ohio Valley Goodwill’s Industrial Services Division is an experienced local outsourcing company with the ability, resources, and expertise to partner with you on your business expansion projects. Our large, motivated workforce stands ready to help you bring your next big idea to life!
Best of all, your business can make a difference in the community by partnering with our Industrial Services Division. The companies that partner with Ohio Valley Goodwill become a part of our mission to change lives by providing meaningful employment to individuals with disabilities.
To learn more about Ohio Valley Goodwill’s Industrial Services Division and receive a free tour of our facilities, please contact us today.