Small Business Growth Tip: Master the User Review
It’s a fact: product user reviews influence buying decisions. While face-to-face, personal recommendations are typically the most compelling type of ” advertising,” today’s consumers highly trust online user reviews, too. A recent survey found that 85% of consumers rely on user reviews as much as a one-on-one recommendation.
It might surprise business leaders to learn that it’s not younger buyers driving this trend. A 2019 survey found 93% of consumers aged 35-54 always read online reviews before buying! For many small businesses, that’s a prime customer target group.
Let’s take a look at a few key factors that can make a difference in the reviews your company receives.
Product quality
Sometimes, in a rush to be first to market or stay ahead of the competition, product quality suffers. Consumers have been burned by flashy social media marketing campaigns that promised big results but didn’t deliver.
Customer support is a big factor in buyer satisfaction. Even exceptional customer service won’t make up for sub-par product quality. Buyers have endless choices and they will move onto a competitor’s product ““ but not before they leave a negative review behind.
If any part of your product delivery process is impacting quality, you may want to look into the expert outsourcing services of Ohio Valley Goodwill. All of our packaging, kitting, assembly, and fulfillment services are provided by a highly-motivated workforce. Our dedicated workers pay unparalleled attention to detail, helping to expedite your businesses’ processes and contribute to better customer satisfaction.
Consumer involvement
Thanks to the internet, the walls between customers and companies have come down over the past ten years. Consumers today are more involved in the product improvement process, help companies evolve their products and services to better meet their needs.
Customers are eager to give you their thoughts and ideas for the products they want, and they speak up via online reviews. Leading companies recognize this two-way relationship as a boon to the bottom line. They listen to customers, collect product feedback, and build or improve products that people will buy and review highly.
When it’s time to respond to customer demands, check out Ohio Valley Goodwill’s outsourcing services. Our services can execute changes to your assembly and fulfillment operations at any scale.
Personal touches
Consumers today want companies to view them as individuals. They showcase their personas on social media every day, and they expect businesses to react. Look for avenues of personalization in your operations.
Particularly for your most loyal 20% of customers, roll out the ” red carpet” whenever you can to make them feel valued and important. User reviews from these customers are the first you will want to answer. You can show them you care with extra touches, such as free shipping, extra samples, or discounts included with their order.
Outsourcing services from Ohio Valley Goodwill can help you offer extras that will garner you more positive reviews. Our kitting and packaging operations can turn on a dime to provide custom fulfillment, whether in large batches or smaller ones.
Sharing values
Why do some brands seem to enjoy fiercer customer loyalty than others? The answer might surprise some business owners. According to the Harvard Business Review, 64% of customers say shared values are their highest reason for being loyal to a company.
One of the earliest examples of a company with a higher purpose rooted in its mission is Patagonia. Patagonia recently upgraded its long-term commitment to the environment to ” saving our home planet.” What mission does your company hold dear that resonates with your customers? The more emotional connections you can create, the higher the likelihood they will reward the relationship with positive reviews.
Small businesses that want their outsourcing services to provide quality products and support a worthy mission should look at Ohio Valley Goodwill.
Why Ohio Valley Goodwill?
You might be familiar with Ohio Valley Goodwill’s network of donation centers and retail stores. But did you know that we also have an entire Industrial Services Division dedicated to helping businesses in Greater Cincinnati, Northern Kentucky, and Southeast Indiana grow?
It’s true! For decades, Ohio Valley Goodwill’s Industrial Services Division has helped businesses improve efficiency while reducing overhead costs. We specialize in kitting, assembly, fulfillment, and packaging for businesses in any industry. There’s no job too big for our team!
But our Industrial Services Division doesn’t just provide quality outsourcing services; the underlying purpose of the division is to provide meaningful employment to individuals with disabilities. By partnering with Goodwill for outsourcing services in Cincinnati, you become a part of our mission to change lives through the power of work!
Want to learn more about our Industrial Services Division and how we can help your business? Contact us today! We’re happy to provide a free quote and a tour of our facilities.
